Writing Ahead of the Curve

©Jaime Hayes

​Santana, for his part, acknowledges the shift in tide happening in Spain, stylistically. But he cautions that in order for it to have staying power, it has to also have substance. “There is a very big problem in Spain,” he says. “We like fashion. Thirty years ago, everybody wanted to make Rioja-style [wines]; twenty years ago everybody wanted to make a Parker wine with 200-percent new oak and high alcohol; now, everybody wants to be natural and hippie.”

Smart piece on Envínate by the talented Megan Krigbaum.

​You can check it out at Punch.com