The Word is Out

The "Volcanic Experience" has just began.

According to our sources, harvest has officially begun in Lanzarote.

In just a few months from now, tourists and wine professionals visiting the Canary Islands will be able to enjoy a chilled bottle of the famous "Malvasia Volcanica de Lanzarote" from the 2013 vintage.

At around that same time but some miles away to the west, a few brave vignerons will be getting ready to start with the harvest of that same 2013 vintage. Of course, we are talking about La Palma or La Isla Bonita as known by the locals. And in particular about Tijarafe and Puntagorda where the steeply terraced vineyards rise above the clouds.

A vineyard in the north side of La Palma at 1,525 meters (5,000 feet) above sea level.

The DOP Islas Canarias (Denominación de Origen "Protegida" Islas Canarias) is up and runing Folks!

Perhaps, you may ask what that means?

Well, it basically means that the "Volcanic Experience" has just began.

It means that any well established "winery" will be able to buy grapes from other Appellations/Islands in the Canary Islands where the grapes are cheaper, vinify and bottled that wine under their name or "brand" to be more exact. 

Brand Spain? No way, Brand Volcanic Rules! 

It means that grapes like Cabernet Sauvignon, Syrah, Merlot and Pinot Noir (no less) will be allowed.

Don't you miss those Super-Tuscans? Now, what about Super-Canarians? 
Frankly, that'll be quite neat.

Hey, want a Reserva or a Gran Reserva?

Here is how your wine should look, smell and taste like if you want a label from D.O.P Vino de Calidad de Las Islas Canarias that says "Gran Reserva".

"fase visual: Vino límpido y brillante, de color rojo rubí con tonos tejas. Capa media-alta"

"fase olfativa: Aroma limpio, de intensidad media-alta. Notas de vainilla, especias, bal- sámicas y tostados."

"fase gustativa: Equilibrado, armónico, suave, tanicidad media. Postgusto intenso y per- sistente."

Anyways, wonder which well established wineries are behind the new "Volcanic Experience"?

Guess what, none of them are part of our Portfolio.

To hell with the word "distinctive". It's time to cash out!

We are going to conquer the "Volcanic-Cola" world.